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Creator marketing has never been more important for your business. A recent study by Influencer Marketing Hub found that 63% of consumers trust influencers more than brands. So how do you build an effective creator marketing strategy in 2025? And how can brands and creators collaborate effectively and adapt to the changing content landscape? Join TikTok’s Global Director of Integrated Marketing, Carol Baracat, and the CEO of Publicis Groupe in Latin America, Monica Gadsby, as they reveal the creator strategies for the world’s most popular platform.

Let’s talk TikTok: the creator playbook for 2025

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