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Join this session as the panellists discuss the technological frontier of brand and IP engagement in the digital age. They will delve into the challenges of launching persistent, compelling virtual environments, interoperability, meaningful interaction, and how emerging technologies like Web3, blockchain, and advanced AI offer new opportunities to challenge the status quo. These pioneers will share valuable insights into the cutting-edge platforms and strategies driving innovation at the intersection of technology and entertainment, offering a glimpse into the future of digital marketing and consumer interaction.

The creator economy: Tech and trends redefining commerce

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