Your guide to marketing at Web Summit 2024

Check out our step-by-step guide to all things marketing at Web Summit this November. 

Hoping to get the most out of your experience at our event? Search no further.  We’ve curated a tailored roadmap to guide you through each day of Web Summit. 

Web Summit mobile app

The best way to prepare for Web Summit is by downloading the Web Summit mobile app, where you’ll find thousands of fellow attendees to connect, network and chat with, as well as our complete event schedule.

The curated marketing track

In the weeks before the event, you can discover all of our marketing-related content, including talks, Q&As and roundtables, jam-packed into our schedule. This is a great starting point for a thorough browse before planning your day.

Our stages

Want to learn more about marketing and media strategy? Swing by Marketing Summit, our dedicated marketing track, to gain insights from our speakers into the future of the industry and how to navigate user engagement.

Speakers including Visa CMO Visa Frank Cooper, Patreon co-founder and CEO Jack Conte and Wolff Olins Global CEO Sairah Ashman will share their insights.

Be sure to check out this session between Peaky Blinders creator and screenwriter Steven Knight and Banijay Group CEO Marco Bassetti as they discuss preserving authenticity and quality in global storymaking and how new technologies can be a valuable asset for the entertainment industry.

Social media personality and songwriter Loren Gray will also take to the stage to explore how to strike a balance between attracting a profitable audience and creating content that engages and inspires.

Food Summit

You’ll have probably worked up an appetite by now. Make your way to Food Summit, where several market-style food courts hosting a large variety of food and beverage stands offer a taste of Portugal’s culinary scene.

Roundtables and masterclasses

Sit in on one of our masterclasses to learn from leaders in the marketing industry, or join a roundtable for a 45-minute discussion with the opportunity to talk through the most pressing issues facing tech, business and society.

Startup booths

Hoping to find the next big thing in marketing at Web Summit? Head to our startup booths to meet the emerging companies exhibiting this year. 

Make sure to keep an eye out for some of the the standout marketing startups showcasing at the event, including Videobot, Brame, ChatPlace, CreationDose, and Hetki. 

Night Summit

Time to wind down, grab a drink and mingle with fellow attendees at our after-hours gatherings across the beautiful city of Lisbon.

Want to explore more talks? Check out our schedule to get inspired.