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Technology Reporter

Cristina Criddle

AI is a transformative technology – one with the power to influence the choices people make. But with this power comes significant risk. In this session, Swayable CEO James Slezak explores how leaders in technology, marketing and campaigning are navigating the first steps into this new world, and what it means to persuade at scale, ethically.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Using AI to persuade ethically

The AI market exploded in 2023, and it's expected to advance even more rapidly in 2024 as a result of significant improvements in the tech. There has been much debate on the pros and cons of AI but, now that it's here to stay, how might it make a meaningful difference in human lives?

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

AI for the real world

AI represents, potentially, the greatest upheaval in media since the advent of the printing press. The opportunities it presents for media organizations are many and varied. However, with those opportunities come at least as many challenges. Join this session to explore what these opportunities are, and to discover how to seize them while avoiding the traps.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Cristina Criddle

Technology Reporter

Financial Times