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Chief Digital and Technology Officer

Atul Bhardwaj

In 2020, the LEGO Group embarked on the biggest technological transformation of its 92-year history. Within a few years, the company had built a digital & technology team, renovated its technology foundations from the ground up and established a digital product organisation. Atul will share how a company built around the LEGO® brick found the balance between rapid change and culture during digital transformation, while keeping its mission to bring learning through play to more children at the heart of everything.

Atul Bhardwaj

Chief Digital and Technology Officer

The LEGO Group