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Deputy Editor-in-Chief

Shrikesh Laxmidas

In a world of media fragmentation and brand sameness, creativity is essential for overcoming business challenges and driving profitability. Meredith Kelly, Head of Global Marketing at Škoda AUTO, and Katy Wright, CEO of FCB London, explore how talent and creative ideas fuel both brand building and performance marketing, unlocking growth and impactful results.

From ideas to impact: Creativity as a brand multiplier

What is the secret to Portugal's entrepreneurial ecosystem? Join this session to hear from leaders in the space as they are joined on stage by the winner of the 2024 Entrepreneurship Awards.

Shrikesh Laxmidas

Deputy Editor-in-Chief

ECO