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Don McGuire

Best known as one of the world’s largest chipmakers, Qualcomm has been building its presence in the sporting world via brand partnerships. Most recently, their premium consumer brand Snapdragon was unveiled as the new front-of-shirt sponsor of the iconic football club, Manchester United. Join this session to hear Qualcomm CMO Don McGuire, and Manchester United CEO Omar Berrada as they explain how brand partnerships can build business value and create success on and off the field.

A pitch-perfect partnership in sport and tech

AI tools have quickly become an essential part of the marketing playbook. But with so much hype around the technology, how do you separate flashy gimmicks from the cutting-edge software that will future-proof your marketing team for years to come? Join Qualcomm CMO Don McGuire and Code & Theory CEO Michael Treff as they explore the next frontier in AI-powered marketing tech.